who are spending almost $6 billion at bars, Guinness was one of the first brands to address the virus, Tik Tok saw a 27% increase in engagement on sponsored posts, 8.7 billion views globally and 1.7 million response videos, 35 Re-branding Fails That We Can Learn From, over 70% of their business operates via drive-thru, instructing sales agents to tell customers that coronavirus cannot survive in tropical climates, $1.1 billion due to the impact on China sales. The campaign, which closes with the line “a few friends is better than a few thousand followers” encourages customers to put down their phones and have a beer with friends IRL. Ford continues to set the tone as a reliable brand that stands the test of time and resonates with hard-working American people. Place in an individual’s life above all else by crafting an honest message, show why your organization is filled with compassionate and caring people. The goal is to take a unique angle, in this case, the current pandemic, while keeping the message on “the brand.”. Discover your YouTube followers and little more. Viral marketing campaigns can be shared by word of mouth or through digital or mobile networks. Zendesk Content Marketing Examples. Anheuser-Busch InBev debuted a commercial in 2020 honoring health care workers and announced that it would donate $5 million to the American Red Cross in support of the fight against the coronavirus pandemic. Every day we hear all about viral marketing, a new viral video and content that spreads at the speed of light. Altering the brand logo just seems like a contrived move that alienates customers. Viral Marketing: Campaign Strategies and Tips for 2020 10 Best Brand Ad Campaigns Of India To Encourage You - CTM 21 Best TikTok Marketing Agencies in 2020 | NoGood Life as we know it has changed and the way we reach our audience has to reflect this. It gave social media users multiple ways to participate in the campaign – from designing the haunted house to the choose-your-own-adventure element of the live stream. This was very blunt, but the challenge shifted, it wasn’t just a challenge or bet anymore, it was a caritative action. The hard seltzer brand White Claw was launched in 2016, but it wasn’t until 2019 that the beverage really entered into the mainstream. TikTok’s effortless user experience, fun hashtags, and individualistic arena make the app the new favorite social distancing past time. Brands want to latch on to a very public topic (a pademic) is obviously a very popular choice. You should not be relying on your gut feeling but trusted data. Strategies, mostly include time and money and the effective ones pay you off well if they are designed and crafted as per the right business need at the righteous of the time. The message that was masked as concern for the public felt disingenuous and exploitative. MTV has grown the VMAs into more than an awards show – largely through social media. Ford’s campaign recalls their significant moments in history as a business that has served the nation over the last century. A viral marketing campaign should be able to tap into the emotions of the users, especially positive ones like joy and awe. Is Youtube your platform of choice? There is no guesswork when it comes to viral marketing campaigns. Adidas shares were down 6.3% in recent weeks and first-quarter sales tanked by $1.1 billion due to the impact on China sales. What Can You Learn About Marketing From Gen Z. Major car manufacturers have announced coronavirus car payment plans and programs to mitigate rampant car loan defaults and repossessions. There needs to be a balance. The Brihaspati Infotech (a leading web design, development, and marketing agency) recently researched such campaigns and concluded with a list of top 20 viral marketing campaigns of all time. But what exactly is it? Any activity that gives a boost to word-of-mouth publicity is considered as viral marketing. See more here about this example of a failed ad campaign of 2020. Planning your viral promotions can seem complicated. They are really creative with their marketing campaigns. The peer to peer promotion of viral campaigns is unmatched. The brands that will rise to the top will utilize social media as the powerful communication tool it is and build holistic, viral marketing campaigns around it. This is largely thanks to viral user-generated memes and parodies like the video above from comedian Trevor Wallace. CEO of Adidas, Kaspar Rorsted, sent an email to all Adidas and Reebok retail employees stating that the US stores would remain open in the wake of the coronavirus. If you hadn’t noticed, many of the viral marketing campaigns from 2020 in this article focus heavily on nostalgia marketing. And with that, we uncover the big potential downside of viral marketing: going viral for the wrong reasons. Another take on the Ford marketing ad campaign of 2020. As could be expected, Adidas’ social media posts have become less frequent in the absence of sporting events. In fact, the memes were so successful that competitors like Anheuser-Busch have designed similar campaigns in an effort to replicate White Claws’ success. Tik Tok saw a 27% increase in engagement on sponsored posts between February and March. MTV leveraged new Stories features and IGTV to increase video views across Facebook, Twitter, Instagram, YouTube, and Snapchat. The majority of the campaigns studied revealed not only positive effects on the brands through high reach, but also at a… Is it due to a viral product or viral advertising, viral campaigns or simply luck, that randomly makes something such a … Further, they engaged this wide audience by allowing fans to cast award votes via direct message on Twitter and Facebook Messenger. But the campaign didn’t end on social. According to Investopedia, viral marketing "seeks to spread information about a product or service from person to person by word of mouth or sharing via the internet or email.". This is the time to show commitment, creativity, and devotion to the customer while putting procedures in place to assist employees at all levels. Your email address will not be published. The Wrapped Campaign from Spotify is a way for users to look back at their listening trends from the past year and the decade as a whole. 1501 India St. Suite 103-60 Capitalizing on the internet trend of people watching ASMR videos to relax, Sodastream partnered with Jonathan Van Ness of Netflix’s “Queer Eye” to create an ASMR inspired video to help their audience destress during the holidays. The campaign was easy to set up, and customer support exceeded our expectations. In 2020, it reached 24 million active users in the US, growing 60% year-on-year and three times over the past three years. Sports lovers feel acknowledged and positive about supporting the brand because the message makes them feel like they’re giving back to the community. The result was a campaign that played into the Super Bowl hype, but still engaged consumers where they spend most of their time: on social media. Van Ness’ fan base includes 4.8 million Instagram followers, over 800,000 Twitter followers as well as viewers of the Netflix show Queer Eye. Why this Corona marketing strategy of McDonald’ is just bad: The results of this campaign weren’t very nice either: Norwegian Cruise Lines #FeelFreetoFeelMore: A Terrible 2020 Advertisement, The Norwegian Cruise Line (NCL) – Advertising in bad taste. The few posts that they have made show no deviation from the normal strategy. You also have the option to opt-out of these cookies. Video marketing has been part of B2C marketing campaigns for as long as we’ve had television, but it is very new to the field of B2B marketing because it has always been more traditionally leaning than its B2C counterpart. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. The best Chinese viral marketing campaigns of 2020 Login Why Guinness’ 2020 ad campaign is brilliant: The public reacting to Guinness’ recent ad campaign results: Why TikTok’s marketing strategy is unmatched: The results of these viral hashtag marketing campaigns: Related Article: 35 Re-branding Fails That We Can Learn From, McDonald’s #StaySafebyStayingApart: A Failed Ad Campaign. Now that you’ve seen the best social media campaigns from 2019, you can get to work creating your own viral campaigns for 2020. Bringing Van Ness to the video not only makes the campaign humorous, but it also increased the potential for the campaign to be seen. is tricky any day – but during a pandemic (don’t get me started on the other numerous crises of 2020) it really takes something extraordinary! Contrasting colors: This makes the text easy to read against the rest of the ad’s design, but it also makes some other elements on the illustration or photo or video stand out. The social activation is just one piece of this multichannel campaign, which includes out-of-home, billboard, and digital placements. Not all viral marketing campaigns are controversial, but they tend to be out of left field. The best social media stories & campaigns from February 2020. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. When it comes to advertising campaigns, we tend to remember the more extreme ones. This clever marketing campaign’s results: The public’s response to the Ford ad campaign: Guinness Says “Don’t worry we’ll march again” in one of the Best Ad Campaign of 2020, Guinness – Best advertising Campaign of 2020. Viral marketing campaigns are like “power in a bottle” for businesses. They nailed their response by crafting a nostalgic message that conveys a powerful sense of identity, resilience, and class in the face of these events. Capitalize on trends Having a pulse on social trends and timing them with hot topics can help you grab public attention. 2020 will be a year of continued growth for social media, and a year of continued pressure for brands to stand out among the noise. By Alba Fraile, on 13 July 2020. Who subscribed to your channel? We'll assume you're ok with this, but you can opt-out if you wish. The focus of the campaign is local community growth through inspired positive change and creativity. And we can’t use these horrible circumstances purely as a PR-game. According to JP Maheu, VP of U.S. client services at Twitter, the brand received nearly $65 million in earned media during the launch period. These memorable marketing campaigns take different forms — sometimes it just takes a really well-done trailer and a memorable use of a song, ... before viral marketing was a thing. The customer may not see how new Adidas products fit into their new lifestyle, especially when other expenses rank higher on their list of priorities. The company is operating in 24 countries and holds more than 1.3 million followers on Twitter and the same goes for Facebook. To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. In addition to the video above, Miller Lite also gave away free beer to up to 118,000 people (the number of followers Miller Lite had before this campaign) if they unfollow the brand on Instagram or Twitter. January 7, 2021. Based on these examples of the best marketing campaigns in 2020 so far, we can conclude that there are certain common denominators to these campaigns. Ford is even manufacturing personal protective equipment and medical respirators at its factories. Recent Examples on the Web Their spread so captivated social media that many wondered whether the world was falling for a viral marketing campaign. Viral marketing is a strategy that relies on social networks to promote a product or service much faster than you could manage on your own. Expert Answer The use of viral marketing is an enormously strong way to build organic reach and awareness of the brand. As the year ends, we pick out the top five to inspire your 2020 mobile marketing strategy. Following a backlash, the content was replaced with a promotion for the McDonald’s delivery and drive-thru, led by Wieden + Kennedy New York in the US markets. Viral marketing is not just a buzz, but with time has become a sought-after business strategythat people are avidly taking advantage of. Sometimes you need a little bit of inspiration in order to get your creative gears running. Creating a clever ad campaign is tricky any day – but during a pandemic (don’t get me started on the other numerous crises of 2020) it really takes something extraordinary! There is no doubt that the way we travel will change. Before the VMAs started this year, social engagement with content related to the show was up 129% over 2018. The best part about viral m… But you can’t just produce random content and hope for a win. In all regions and countries where legislation allows, we expect the leadership teams to be working from our offices on a daily basis… Where work is conducted from home, we ask for your utmost focus and dedication to do your job as good as possible every day.”. There is no doubt that Black Friday is the most intense shopping weekend of the year. Social Media has truly grown into its maturity as a marketing channel. Behind every successful viral marketing campaign… This website uses cookies to improve your experience. By using this form you agree with the storage and handling of your data by this website in accordance with our. In November 2019, Popeye’s announced the return of the fried chicken sandwich after a quick sell-out over the summer. B2B video marketing is not only something you should do for your brand as an afterthought, but it should also be at the heart of your marketing plans. Ford saw sales plummet 13% in the first quarter after March. The Netflix 2020 viral marketing campaign results: Budweiser’s #OneTeam 2020 Marketing Campaign. The NCL website announces that all trips are suspended to May 2020, which is a pipe dream, to say the least. We can’t be too direct. See more from the TikTok Hashtag challenge here: https://www.tiktok.com/@unicefvietnam?lang=en. 13,036+ campaigns generating leads in our platform Viral loops helped us double attendance for the Growth Marketing Conference B2B in San Francisco. Otherwise, get ready to see spoilers from your favorite shows! While the move is risky, it was a targeted strategy to get the “Miller Time” slogan to resonate with a new generation of consumers. How should these brands respond to the crisis? They acknowledged the current economic downturn and proposed solutions that work with the customer instead of carrying on with empty advertising. How to step by step see who is following you. For all coronavirus-related decisions we will—as a general principle—follow local regulations as different regions/countries/markets are impacted at a different level at any point in time. For the last decade, there have been new developments in the viral marketing field. This clever marketing campaign’s results: Ford’s 2020 #BuiltToLendAHand Campaign Social now dominates the way people communicate, shop and interact with brands. The best and worst advertising campaigns of 2020 are still rolling in! CEO of Kling Marketing, Taylor Ryan, and Carlos Villaro Lassen joined a webinar organized by LuggageHero to talk about how the current pandemic affects the travel and hospitality industry. Quick service fast-food chains like McDonald’s have been able to stay open since over 70% of their business operates via drive-thru. W e, along with many other content marketing agencies, are often asked to produce content that ‘goes viral’. We also use third-party cookies that help us analyze and understand how you use this website. Best Black Friday Marketing Campaign Ideas from Creative Brands for 2020 When you read these two words “Black Friday”, the first thing we all think is “crazy shopping”. The content auto-played for users as they opened the app. 5 Top Mobile Marketing Campaigns of 2019. The ad highlighted what the brand isn’t doing rather than how they are helping. Fact: It’s estimated that Netflix has grown the number of paying subscribers by 20% since the start of 2020. Get in touch with Klint Marketing and find out how we can build the best ad campaigns of 2020 together! To promote social distancing, McDonald’s Brazil redesigned its logo to separate the iconic golden arches. As we ring in 2020 we enter not just a new year, but also a new decade. This unprecedented time should be seen as an opportunity to really define brand identity and make constructive and discovery-driven adjustments to operate successfully in the future. Even P&G partnered with TikTok to spawn hashtags that have generated 8.7 billion views globally and 1.7 million response videos. That’s kind of the opposite effect of what we’re looking for here. Required fields are marked *. It’s an organic, insanely rapid-fire way of spreading awareness about your brand, product, or service, and yet it seems like a one in a million shot of achieving. If you want to read up on this topic, look at this article. With this article, we aim to share this list with you and our thoughts on how all these campaigns utilized viral marketing to umm…. The ALS association didn’t invent the ice bucket challenge, but they sure did took advantage of it to create an awesome viral marketing campaign that “soaked the world”. If you want to listen to the coolest viral content marketing examples then this is going to be among the best. Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots. But opting out of some of these cookies may have an effect on your browsing experience. NCL acted in short term interests by instructing sales agents to tell customers that coronavirus cannot survive in tropical climates. Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product. get VIRAL! Help your audience understand how you support the global community. There needs to be a balance. Let's look at why they can inspire your mobile marketing campaigns for 2020 and how you can incorporate them into your strategy. All Types of Marketing Viral Marketing Last Updated: December 1, 2020 Believe it or not, one of the most successful viral marketing campaigns in history occurred years before YouTube, Twitter, Facebook, and most modern conceptions of the Internet even existed. Nike's latest viral ad is garnering praise online for its message of inclusiveness and perseverance at a time when organized sports have been upended by the coronavirus pandemic. we tend to remember the more extreme ones. Harness A/B tests to understand what prize type, message, or video performs the best in your viral marketing campaign. Generation Z and Millennials are shaping the food and beverage industry – and Pepsi is getting its message out to these generations through a combination of TV, digital, social media, out-of-home, augmented reality (AR), charitable giving and more. In October of 2019, Reese’s launched a social media campaign starring actor Neil Patrick Harris called “It’s A Live.” In the campaign, Harris encouraged his followers to vote on tricks and treats that would appear in a haunted house that the actor was building. A couple of months before they “re-branded” the whole thing, people were simply throwing ice on their knuckle heads to avoid having to donate $100 to their “favorite” charity (not so favorite if they were trying to avoid the donation). Why this particular Corona marketing strategy is downright tone-deaf: The travel and hospitality industry during 2020, Adidas #ChangeIsATeamSport: a bad 2020 ad. Some examples of viral marketing. In response to the growing trend by social media users to go dark, Miller Lite launched a campaign that encouraged their followers to do just that. Your email address will not be published. Why this Budweiser 2020 ad campaign is one of the best-branded advertisements we’ve seen! The travel and hospitality industry has arguably been hit the hardest during the pandemic. You may unsubscribe from these communications at any time. Klint Marketing uses the information you provide to us to contact you about our relevant content, products, and services. Now that you’ve seen the best social media campaigns from 2019, you can get to work creating your own viral campaigns for 2020. In 2020, succeeding with social will mean thinking “social first.”. You agree that Klint Marketing using the information you provide to us to contact you about our relevant content, products, and services. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Twitter posts are down to one per week instead of their normal 5-6 weekly posts. This tongue-in-cheek ad campaign playfully asserts that you might want to think twice before stepping outside. But as you’ll see, showing “tact” during a pandemic is a minefield – these coronavirus ad campaigns are a testament to this.We can’t be too direct. Through the investigation and analysis of various viral marketing campaigns, it has been determined that the future of advertising through viral marketing can compete as the leading choice of medium for advertisers by 2020. This particular ad aired on March 11th and is meant to encourage guests to ‘Free’ themselves with a well-deserved vacation on their terms (hence freestyle cruising). Popeye’s leaned into the buzz around this sell-out, encouraging customers to “bring their own bun” to make a sandwich of their own. Combining corporate social responsibility and a tribute to sports, Budweiser gives thanks to the heroes on the front lines in the global pandemic. Just as an example, Ford saw sales plummet 13% in the first quarter after March. Through word of mouth — which, by the way, doesn’t cost you a cent and is the reason behind 13% of all sales globally — viral content reaches customers that your campaigns wouldn’t have otherwise touched by themselves. Anheuser-Busch InBev profits took a hit in the first two months of 2020 as the coronavirus impacted nightlife in China, resulting in a $170 million loss in profits. ... Internet’s Viral Marketing Strategies of 2020. Viral marketing is perhaps one of the most organic forms of marketing … Users can also explore hashtags related to the pandemic and find easily accessible links to WHO’s information and local health resources. Most will try, but few will actually be able to get the kind of universal influence they’re aiming for. As Gen Z continues to grow into its place in the world, new trends among a... Fast Visual Guide to See Your YouTube subscribers. Guinness partnered up with Philadelphia-based Quaker City Mercantile to put out a poignant spot about canceling celebrations in times of crisis and to acknowledge that things will be a little different this year. The brands that will rise to the top will utilize social media as the powerful communication tool it is and build holistic, viral marketing campaigns around it. This interactive campaign was successful at combining the experiential with the social. When a campaign goes viral, it’s like the holy grail of marketing benefits: You reach new audiences. And we can’t use these horrible circumstances purely as a PR-game. To learn more about the latest social media platforms, join us at one of our upcoming social media strategy conferences. The visuals and the message are heavily tied to history and the legacy of the brand. The past several years have seen huge shifts in the social media landscape and this year is sure to continue that trend. Browse the best social media campaigns, examples, ideas and social media marketing projects including contests, games and similar applications from leading brands in 2020. This video took a jab at competing fast-food chicken brand, Chick-Fil-A, which is closed on Sundays. Viral marketing is quickly becoming the industry standard for new products. These cookies will be stored in your browser only with your consent. By Shanon Roberts, on 13 July 2020 Viral marketing seems like magic for marketers. This website uses cookies to improve your experience while you navigate through the website. The brand knows its place in American culture and recognizes that vehicles are one of the most taxing expenses in people’s lives. And how did it get to be viral? The massive increase in Netflix users shows that Netflix and streaming have become a greater part of our new lockdown lifestyles. While 2019 was not the first year Spotify ran ‘Wrapped’ it was notably more social-friendly this year. James White 8th June 2020 - 4 mins read ... 7 campaigns that went viral for all the wrong reasons. Why the #Homesick 2020 ad campaign is brilliant: The Netflix 2020 viral marketing campaign results: Budweiser’s #OneTeam 2020 Marketing Campaign, More on Budweiser’s 2020 marketing campaign #oneteam. Social is the primary thing people do online, and according to PwC’s study of 22,000 consumers, social media is the most influential channel for inspiring purchases. Spurred primarily by the online conversation of niche groups like #BlackTwitter, the sandwich sold through 2 months of inventory in just two weeks when it was originally launched. 29 Jan 2020 Although ‘it’s gone viral ’ is a line that every marketing team longs to hear in their office, it’s not a common occurrence. They featured this new logo in a TV spot and across social media accounts. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. This campaign is just one example of how parent company Pepsi (Marketing Dive Marketer of the Year) is focusing on a multichannel approach to their marketing as soda consumption steadily declines. ... Best Movies Off the Radar 2020. I… Why this is a bad marketing campaign for a brand in 2020: The results of this bad marketing campaign: RyanAir’s Fake Advertisement Mocking the Irish Government. To see off the year, and help you prepare for a bumper 2021, we take a look at some of the best Chinese viral marketing campaigns of 2020. This category only includes cookies that ensures basic functionalities and security features of the website. This promotion led up to a live stream event that happened on October 24th – where viewers could watch as 32 select fans would be led through the haunted house. ” during a pandemic is a minefield – these. These impressive results show how social media can be used to bolster offline events. 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